Friday 24 August 2018
India Licensing Expo 2018
License
India to Showcase India Licensing Expo’s Second Edition
~500+
Global Licensing Brands Participating~
~Aims to
invite an investment of INR 2000 Crore through about 200 Cr Deals~
License India, an exclusive brand
licensing vertical of Franchise India Group invites licensing and retail
fraternity to India Licensing Expo (ILE), India's first and most influential
brand licensing show on August 23-24 2018 at Bombay Convention
& Exhibition Centre (BCEC) Mumbai,Participation from 500+
global and domestic companies is expected. The expo is supported by LIMA.
Renowned brands such as Viacom18,
Femina Flaunt, Miss Diva, Miss India, Film Fare, Green Gold Animation, Adlabs
Entertainment, JCB, We love Characters, Celebrities Entertainment, Angry Birds,
ChuChu TV, Dream Theatre, Bandai Namco, Cartoon Network, WWE, Toki Doki, Purple
Turtle, Kuber, Toon Mart, Ack Media, DQ Entertainment, Bradford License India,
Animantz, Axis, Adarsh Publications, Rovio, Reliance Animations, WWE, Celebrities
Entertainment GmbH, JCB, Spykar, Madame, Welspun, Adlabs, Spaces
among others are likely to be a part of the expo.
The event will include a conference
program lead by global thought leaders, including Maura Regan, President,
LIMA, Dan Frugtniet,
VP, Licensing Business Development, Nickelodeon Viacom Consumer Products, Simo
Hämäläinen, SVP – Brand Licensing, Rovio, Ulf Vespermann, Managing
Director, Celebrities Entertainment, SandeepDahiya, Director and
Business Head – Brand Extension, Bennett, Coleman & Co Ltd., Sanjeet Mehta,
Executive Director & Head - Consumer Products, Disney India, Jiggy
George, Head of LIMA India, Founder - Dream Theatre Group, Founder &
Managing Director – Mojostar, Dhimant Bakshi, Jt. CEO, Adlabs Imagica, Smita
Maroo, Senior Vice President – Licensing & Merchandising, Shemaroo
Entertainment, , SwetaAgnihotri, CEO - Content Syndication, Reliance Big
Entertainmentand many more will share
their insights on licensing industry.
Gaurav Marya, Chairman, License India said, “We have been successful in establishing India
Licensing Expo as a dedicated hub for licensing professionals. Pegged at $1476
million, the licensing industry in India is definitely on an upward trajectory
and through ILE 2018, we intend to bring global understanding to the Indian
landscape and further propagate this business model. After the successful first
edition of Licensing Expo last year, we are ecstatic to inaugurate our second
edition of the event. The licensing industry is growing by 40% YoY and with second
edition; we hope to close deals worth INR 2000 Cr. India Licensing Expo is a
dedicated hub for industry business across diverse verticals like cinema,
music, apparel, character, and sports licensing all under one roof.”
The expo will culminate with an awards
night across categories. Supported by License India, the forum gathers the
perspective of the emerging Indian Licensing Industry for networking to explore
prospects to grow greater and quicker in the given peripheries. About 500+
global brands have confirmed their entry in the consumer space either through
licensing or franchise model.
He further added, “This
platform will also bring together voluminous brand opportunities, elaborate
knowledge forums, exclusive licensing appreciations, fun character parade and
many more. In the scenario, where India is a brand-hungry market, we see a
natural inclination towards licensing as an effective retail strategy. Brand
licensing has been well accepted as a retail strategy in India, and through ILE
2018, we bring the universal perception to Indian landscape. The owners of
intellectual properties (IPs) comprising the major character, entertainment,
celebrity and corporate brands are keen to enter the Indian market. Everyone
wants to tap the 1.3 billion customer-base that the country has, especially
when the consciousness of brands among consumers in 900+ cities are very high.”
Maura Regan, President, LIMA said, “LIMA
is committed to the continued growth and expansion of licensing around the
world, and we are proud to support this show dedicated to licensing in India.”
“It is important for the advancement of our
business to come together in India, make connections and learn about this
active market that is poised to achieve great things in the coming years. India
is an incredibly dynamic market. Between the rapidly growing middle class,
leapfrogging technologies, and an appetite for both local and international
brands and content, licensing is the smart way to grow your business and engage
with your audience,” she added.
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